So what makes a blog profitable?

A blog is profitable if you are able to make money from your blog. There are millions of blog out there, but for your blog to be profitable, you need to apply these four elements to your blog.

Do you know there are millions of blog, only a tiny percent make any money at all, and even less make a full time income blogging.

For your blog to be profitable so that you can earn some income from it, then you need to apply these four elements which includes:

  1. Niche
  2. Design
  3. Products
  4. Authenticity and Authority

So I will explain how each of these elements contributes to making your blog profitable.

But if you have not started your blog yet, I have a detailed post here that will show you exactly how you can start your blog today. You can start your blog today following this guide, and of course implement these elements in your blog.

How To Start A Profitable Blog


This is the very first decision you need to make if you want to build a profitable blog. It is very essential that you choose whom to serve. You can’t serve everyone, and it is very easy to make money when you have a very small specific niche. Your niche is a combination of your skills, topics that you are knowledgeable about, that enough people need, and that you can charge a premium for it.

How Do You Find Your Niche?

Your niche is a combination of your obsession + Skill(for a specific audience)

So for instance, let’s say I am obsessed with healthy eating, and I have a skill in nutrition, and my target audience is me. And I am a busy mom. My niche would be healthy eating and nutrition for busy moms.

Research On Your Niche

Researching on your niche will make you more knowledgeable about it and will also help you see if there’s an existing marketing for it. Because if other’s are already making money from your niche, there’s every possibility that you will make money if you work towards monetizing your blog.


One of the first things that will keep your blog visitors glued to your blog is your blog design. When I visit a blog and the designs are not appealing, I immediately leave. So your blog design must be simple and appealing at the same time. Your blog design does not need to be complicated, the more simple it is, the better. Your blog design should help your blog visitors navigate your blog easily. So figure out exactly what you want your blog visitors to do immediately they come to your blog, to read your blog posts, purchase a product, sign up to your monthly Newsletter.

Your Own Products

For you to have a profitable blog, then your blog must have your own products that your blog visitor’s can buy when they visit your blog. It can be an e-book, a course, a digital product, a service. It’s your blog and you have every reason to create your own products and sell it on your blog, ain’t nobody coming to do that for you. And it’s more juicy and merry when you create your products because you get to cut the shots, and not rely solely on some meagre ads to earn money from your blog, so put on your CEO hats, get creative and sell something on your blog.

Authority And Authenticity

To be an authority in your niche, research extensively and write epic blog posts. Write comprehensive detailed guides, provide solutions to your blog readers, each blog post should offer a solution and your blog visitors should be able to take out something from each blog post. This will make them trust you more and they will keep coming back for more juicy blog posts. So don’t be afraid to write a lengthy blog post, you will be seen as an authority and the go to in your niche. And you know the most interesting one, when you sell products either a digital product or a service, your blog visitors will be willing and ready to buy because they know that your product will be as epic as your blog post and they will be willing to pay you for your effort. So it’s a win win situation here, epic blog posts is a must if you want to build a profitable blog.

So let’s have a recap:

The Four most important elements of a profitable blog are:

Niche: Find your focus and be known for it

Design: Make it simple and obvious to your readers, what you want them to do as soon as they visit your site.

Your Own Products: You have to be creative, and produce your own native products. Don’t be shy of letting out your creative side.

Authority And Authenticity: Share everything you know to build your authority in your niche.

So happy blogging babes.

With much love, Lois.

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